Stated plainly
How Edges makes money
Affiliate commission, and nothing else. Here is exactly how it works, who pays us, and what stops it bending the numbers.
The arrangement
Some links on this site are affiliate links. If you click one, open an account and bet, the bookmaker may pay us a commission. It costs you nothing: you get the same odds, the same offers and the same terms as anyone arriving directly.
Who pays us and who does not
Bookmakers that can pay us today: ZARbet, Hollywoodbets, Betway, 10bet, Playabets, Lucky Fish, BetBus. These are the only books on the site carrying a live tracked link.
Of those, ZARbet, 10bet are not in the measured index. They pay us and we have measured nothing about them, so they are shown in a separate section on the bookmakers page marked unmeasured, carry no ranking and no value claim, and are never presented as good or bad value.
Approved but earning nothing: TopBet, ApexBets, Easybet, Sportingbet, Betfred. We hold accounts here but no working player-facing link, so no CTA is shown. ApexBets and TopBet are in this group: as at 3 September 2026 the ApexBets tracking link we were issued still lands on an affiliate signup page, and the TopBet one lands on a casino games page rather than the sportsbook. Sending you to the wrong place is worse than sending you nowhere.
Books we have no relationship with are not listed. This changed on 3 September 2026 and it is the most important line on this page. Edges used to measure and publish every book it could read, including ones that paid us nothing. It no longer does. The site now covers the bookmakers this desk works with, and that is an owner's commercial decision rather than a measurement one.
Be clear about what that costs you as a reader. The table is no longer a survey of the South African market and must not be read as one: there may well be a cheaper book out there that is simply not on this page. What has not changed is the arithmetic inside the table. Position is still set purely by measured margin, so a partner that charges more ranks below a partner that charges less, and no amount of commission moves a row. The full nineteen-book measurement this index was filtered from is retained by the desk.
What stops commission influencing the numbers
- The ranking is arithmetic. Position is computed from the measured margin. There is no editorial slider and no paid placement.
- The method is public. Anyone can repeat the calculation from the same public prices and check us.
- Commission never sets position. Rank is computed from the measured margin alone, so the partner paying us most can and does sit at the bottom of the table.
- The limit is stated, not hidden. The table covers partners only, and this page says so rather than letting it read as a market survey.
- Partners get criticised. When a partner runs an expensive market, that is what the table shows.
- Nothing is deleted. Old tables stay published, so any drift toward flattering partners would be visible in the archive.
The conflict, acknowledged
Being paid by the companies we measure is a real conflict of interest and we are not going to pretend otherwise. The honest defence is not a promise, it is a design: publish the method, publish the raw comparison, include books that pay nothing, and never edit history. If we ever fail that standard, the evidence will be sitting in our own archive.
Marking
Outbound bookmaker links carry rel="sponsored nofollow" and open
in a new tab. We do not disguise affiliate links as editorial ones.